![]() ![]() However, findings revealed that eco-design in the sustainable supply chain does not affect customer purchase intention in sharing economy platforms. Green concern has a significant moderating effect on customers’ tendency toward environmental issues and solutions. The study results show that the corporate social responsibility approach adopted by the sharing economy platforms improves internal supply chain management that drives customers’ intention to use sharing economy platforms. Partial least square structural equation modeling (PLS-SEM) has been used to test the proposed conceptual model. ![]() The data of 379 respondents from five main cities of Pakistan have been collected through convenience sampling. This study has applied the means-end theory to understand customer intention in the sharing economy. Therefore, the current study intends to examine the connection between CSR and SSCM practices in sharing economy-based platforms. Corporate social responsibility (CSR) is an essential pillar of sustainability, but the link between CSR and SSCM has been missing in the literature. Sustainable supply chain management (SSCM) in sharing economy platforms supports resource management and achieves environmental sustainability. 8Department of Computer Science, University of Turbat, Turbat, Pakistan.7School of Information Engineering, Southwest University of Science and Technology, Mianyang, China.6Business School, Shandong Jianzhu University, Jinan, China.5Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia.4College of Business Management, Institute of Business Management, Karachi, Pakistan.3Shandong Labor Vocational and Technical College, Jinan, China.2Department of Management Sciences, University of Turbat, Turbat, Pakistan.1School of Business Administration, Shandong University of Finance and Economics, Jinan, China.Wenjie Li 1, Idrees Waris 2*, Chaojing Sun 3, Irfan Hameed 4,5, Muhammad Yaseen Bhutto 6 and Rashid Ali 7,8 ![]()
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